Owned monetization experiments for 90+ HTML5 titles on MSN Games, using A/B tests and AI-assisted creative optimization to lift CTR from 0.8% to 1.8% and grow daily ad revenue from ~$100 to ~$700.
Muzeem turned a stagnant revenue stream into a growth engine. Clear hypotheses, disciplined experimentation, and crisp communication with stakeholders.
Senior Product Leader
Head of Monetization